H&M and Zara Are Not The "Fastest" Retailers in Fast Fashion

In the world of fast fashion, H&M and Zara are at the top of the food chain in terms of revenue and growth. The two practically wrote the book on what it takes to successfully operate as a clothing empire that caters to the fast-shifting world of design trends. But it turns out that even though H&M and Zara make up most of the general consumers' fast fashion spending, they're actually not the quickest when it comes to production time. In a report by Quartz through Goldman Sachs, it states that, ...